The game is about Pip, a character that progresses from a single pixel to an 8bit sprite and finally a 16bit sprite, trying to fight against the world becoming a lower resolution!
To capture the transformation of Pip from pixel, to 8bit to 16bit, I modeled his 3 versions after different eras of japanese game art.
I based the logo design off the main character's name, and also on pixelated artwork.